The task /

The goal is to develop a new brand identity that clearly conveys the company's service without the need for further explanation while taking ownership of the search term "mad udefra", the Danish noun used for "food delivery."

The task includes creating a logo that effectively communicates how the kitchen seamlessly brings a wide variety of dishes ready to serve from their delivery boxes. Additionally, it involves developing a visual universe that combines tradition, hand-craftsmanship, and food appeal within a digital context.