Client: Biografklub Danmark
Topics: Media, Creative, Campaign, Insights, Strategy, Data, Tech, Performance, Digital, Design, Film
Ticket to the Future: Biografklub Danmark's Digital Transformation
Worldwide, struggling cinemas faced challenges from streaming and lockdowns, yet Denmark's market thrived. This is how Biografklub Danmark's digital transformation grew memberships from 140k to 240k, boosting ticket sales amidst adversity.
The task /
All departments of Publicis Denmark (Design & Development, Digital, Strategy & Insight, Creative, Social, and Media) collaborated to drive Biografklub Danmark's digital transformation. It began with a user-friendly app, followed by a new website and customer service system. Implementing a Customer Data Platform (CDP) enabled precise data segmentation, introducing subscription memberships and automating processes, with over half the members adopting auto-renewal of their subscription membership. |
What we delivered
- Design and implementation of new digital infrastructure: Website, Mobile app, Customer Service System and Customer Data Platform
- Brand & Creative Strategy
- New visual identity
- Media Strategy and Campaign Management
- Design & Layout of OOH, Magazine, POS
- TVC & Social Film and Animations
- Market Analysis & Campaign Testing
IMPACT /
57
%
Increase in members. From 144.000 in 2018 to 240,000 today
85
%
of members find the digital platforms easy to use
30
%
reduced CPA on Meta, Display and YouTube
Contact
Visa’s “The Equal Sponsorship” skal bringe dækningen op på niveau med herrefodbold
Mediawatch
July 2022
PR REACTIONS
ReLATED CASES /
![Social group, Glasses, Blue, Sleeve, Eyewear, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/PxW4R1ghCjaqzBldzuvjCyatAZY2/image/GBo0XBoJIo.png)
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![Social group, Glasses, Blue, Sleeve, Eyewear, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/PxW4R1ghCjaqzBldzuvjCyatAZY2/image/GBo0XBoJIo.png)
Branded hva' for NOGET?
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![Social group, Glasses, Blue, Sleeve, Eyewear, Font](https://cdn.vev.design/cdn-cgi/image/f=auto,q=82/private/PxW4R1ghCjaqzBldzuvjCyatAZY2/image/GBo0XBoJIo.png)
Branded hva' for NOGET?
Fazer