All departments of Publicis Denmark (Design & Development, Digital, Strategy & Insight, Creative, Social, and Media) collaborated to drive Biografklub Danmark's digital transformation. It began with a user-friendly app, followed by a new website and customer service system. Implementing a Customer Data Platform (CDP) enabled precise data segmentation, introducing subscription memberships and automating processes, with over half the members adopting auto-renewal of their subscription membership.

Our enhanced email strategy increased outputs and engagement, while our media strategy on Meta, Display, and YouTube reduced CPA by 40%. Consequently, most of our marketing budget can now be used to acquire new members via Social, SEM, and Programmatic channels, alongside Digital TV and OOH.

In the process, we’ve developed a new visual identity and optimized most of Biografklubben’s communication to further strengthen the brand.