Maybe the purchase meets your expectations

It’s natural to feel insecure about your purchases. Luckily, you don’t have to feel insecure about your payments.

The task /

Visa is one of the world’s most popular and solid payment institutions. But digitalization has meant the rise of both new payment risks and new payment institutions. Visa wanted to remind Scandinavians that if you want safe payments, Visa is your safest bet.

Our Approach /

Few Scandinavians consciously worry about the safety of their payments. So, we had to tread carefully to avoid potentially creating new payment worries. Instead, we dug into the more personal insecurities that come right before any payment: people’s purchase considerations.

Make it right

When considering a new purchase, your mind’s constantly racing: buy, don’t buy, buy on sale, buy sustainably, buy more features, buy into how much better your life will now become. All uncertainties. But one thing is always certain: a safe payment with Visa.

Make it Magic

We created two playful films about where your mind can take you when you’re buying something new. To ensure the campaign had a strong presence across multiple channels, we also created always-on assets that dug into other recognizable purchase situations.

Make it Work

What we delivered

Hero films
Customer insight
Multi-Channel Campaign
Dynamic banners, DOOH & Social Animations
Media Strategy & Planning